Strategy
Clarify direction,
priorities, uncertainty,
and possible futures.
Coaching & Consulting
Personal coaching and corporate consulting for
clearer thinking, stronger decisions, better strategy,
and more effective use of AI-supported technologies.
Human support when it matters
Our AI apps can
take you a long way.
But some decisions, strategies, ideas, and
organisational challenges benefit from direct conversation.
And some from coaching and consulting sessions
to help you think through important situations with
structure, perspective, challenge, and practical support.
Individual coaching
Individual coaching is for professionals who want help
thinking through an important decision, strategy question,
project, idea, communication challenge, or career direction.
per session
Corporate workshops & consulting
Corporate workshops and consulting
are for organisations facing complex decisions,
strategic uncertainty, innovation challenges,
complex problems, stakeholder alignment issues,
disruption, and the need to use AI more intelligently.
per day
What we can work on
Clarify direction,
priorities, uncertainty,
and possible futures.
Work through
options, trade-offs,
risks, values, and next steps.
Generate,
develop, evaluate,
and strengthen new ideas.
Structure better
conversations, workshops,
and group thinking.
Use AI to support
human judgement, creativity,
reflection, and communication.
Design engaging
learning experiences that
help people think better.
Why work with Peter?
Experience in
education, training,
development, facilitation,
and digital learning.
MSc in
Artificial Intelligence
and long experience
exploring AI-supported
thinking and learning.
Doctoral work in
Educational Technology
and deep interest in how
people learn, think, and
decide, leading to the first
version of FreeThought in 1995.
We were the best team
for teaching IT for two
years running, according
to government surveys of
graduate students. We also
ran large government funded
training initiative from our
department of six people.
Work connected to
organisations including
FIFA, WHO, Novartis,
CSL Behring, and Takeda.
I was the first
innovation facilitator
in the south west of the UK.
In that time I had sessions
with corporates, government
depts, and educational teams.
Focus on the psychology
and neuropsychology of
creativity, communication,
practical decision making,
teaching and faster learning.
We are working on
Avatar DNA, a completely
different way to conceive of
AI avatars. By profiling the
cultural, philosophical, social,
subconscious, and
neuropsychological
aspects of human rapport.