Coaching & Consulting

Work directly with Peter.

Personal coaching and corporate consulting for
clearer thinking, stronger decisions, better strategy,
and more effective use of AI-supported technologies.

A professional team using FreeThought to think through ideas and decisions

Human support when it matters

Sometimes a conversation
is worth more than software.

Our AI apps can
take you a long way.

But some decisions, strategies, ideas, and
organisational challenges benefit from direct conversation.

And some from coaching and consulting sessions
to help you think through important situations with
structure, perspective, challenge, and practical support.

Individual coaching

Focused 1-to-1
thinking support.

Individual coaching is for professionals who want help
thinking through an important decision, strategy question,
project, idea, communication challenge, or career direction.

CHF 300

per session

  • Problem solving
  • Idea development
  • Strategy questions
  • Important decisions
  • How to use FreeThought
  • Presentation preparation
  • Standard virtual engagement

Corporate workshops & consulting

Structured thinking
for groups and teams.

Corporate workshops and consulting
are for organisations facing complex decisions,
strategic uncertainty, innovation challenges,
complex problems, stakeholder alignment issues,
disruption, and the need to use AI more intelligently.

CHF 5000

per day

  • Workshops from CHF 5,000 per day
  • Half-day formats available by arrangement
  • Multi-day engagements and travel by quotation
  • Strategy, innovation, facilitation, and AI thinking
  • Standard virtual engagement via Teams with onsite options

What we can work on

Practical support for
complex thinking challenges.

Strategy

Clarify direction,
priorities, uncertainty,
and possible futures.

Decision Making

Work through
options, trade-offs,
risks, values, and next steps.

Innovation

Generate,
develop, evaluate,
and strengthen new ideas.

Facilitation

Structure better
conversations, workshops,
and group thinking.

AI-Supported Thinking

Use AI to support
human judgement, creativity,
reflection, and communication.

Capability & Capacity

Design engaging
learning experiences that
help people think better.

Why work with Peter?

Experience across minds,
machines, learning, and strategy.

30+ Years

Experience in
education, training,
development, facilitation,
and digital learning.

AI Background

MSc in
Artificial Intelligence
and long experience
exploring AI-supported
thinking and learning.

PhD Expertise

Doctoral work in
Educational Technology
and deep interest in how
people learn, think, and
decide, leading to the first
version of FreeThought in 1995.

Teaching & Training

We were the best team
for teaching IT for two
years running, according
to government surveys of
graduate students. We also
ran large government funded
training initiative from our
department of six people.

Corporate Experience

Work connected to
organisations including
FIFA, WHO, Novartis,
CSL Behring, and Takeda.


Innovation Facilitation

I was the first
innovation facilitator
in the south west of the UK.
In that time I had sessions
with corporates, government
depts, and educational teams.

Neuropsychology

Focus on the psychology
and neuropsychology of
creativity, communication,
practical decision making, teaching and faster learning.

Avatar DNA

We are working on
Avatar DNA, a completely
different way to conceive of
AI avatars. By profiling the
cultural, philosophical, social,
subconscious, and
neuropsychological
aspects of human rapport.