AI-Supported Thinking

Better Thinking.
Better Decisions.

Most people use
AI to get answers.

FreeThought helps you use AI
to improve the thinking behind them.

Through structured thinking
apps and dedicated coaches,
you can challenge assumptions,
explore different perspectives,
uncover insight and strengthen judgment.

A professional team using FreeThought to think through ideas and decisions

Simple model

Bring your own ChatGPT.
We bring the thinking system.

Built using ChatGPT GPTs, so that you get an
AI that millions of people already know, and trust.

There is
no separate AI platform to learn,
no additional AI usage fees, and
no unfamiliar environment to master.

FreeThought provides the structured thinking apps,
guided workflows, practical frameworks and dedicated coaching
that help you direct AI rather than simply accept its answers.

  • No complicated setup
  • No additional AI usage fees
  • No separate AI platform to learn
  • Immediate access to practical thinking tools

Explore Ideas

Ways of thinking.

DATT+

DATT+ SOLUTIONS

A collection of
proven thinking tools:
- understand the situation,
- explore possibilities,
- evaluate alternatives,
- test assumptions,
- anticipate outcomes,
- communicate clearly.

Six Thinking Hats app

Six Thinking Hats

Explore
different perspectives
before making decisions.

SWOT Analysis app

SWOT Analysis

Explore
strengths, weaknesses,
opportunities, and threats.

First Principles Thinking app

First Principles Thinking

Challenge
assumptions and
rebuild from fundamentals.

Oracle Scenario Planning app

Scenario Planning

Explore
possible futures and
prepare for uncertainty.

Why FreeThought?

Philosophy.

Some people use AI
and hope for fast answers.

They accept the first
plausible response and move on.

Others use AI differently.

As a buddy.
A sparring partner.
A critic.
A rival.
Even an evil nemesis.

They use it to
challenge assumptions,
expose weak logic,
explore different perspectives,
strip away noise and uncover insight.

This is the
big idea behind FreeThought.
That AI can generate answers quickly.
And can guide us through complex techniques.
But people still bring judgment, context, values,
imagination, responsibility and lived experience.

FreeThought brings AI and humans together.
Not so that AI can replace human thinking.
But, so it can help strengthen human thinking.

A professional team being brief a FreeThought.

Creator

Understanding both
minds and machines.

FreeThought was created by Dr Peter Smee,
who has spent more than thirty years studying
how people think, learn, decide, create, and solve problems.

His work spans artificial intelligence, neuropsychology,
educational technology, corporate consultancy, university teaching,
learning strategy, facilitation, and global educational initiatives.

Throughout that time,
one question kept returning:

How can people think more
clearly, make better decisions and
continue developing their own judgment?

FreeThought brings together
the methods, ideas and practical
experience developed during that journey.

To help professionals build a deeper
and more effective relationship with AI -
one that strengthens human thinking rather
than weakening, subverting, or replacing it.

The Story Behind FreeThought
Dr Peter Smee