The toolbox...

Apps Library.

At its core, FreeThought is
a set of AI-powered thinking apps,
each paired with a dedicated coach app.

A growing library of
professionally designed thinking experiences
which get to the very heart of how you use AI.

Six Thinking Hats

Two Types of User.

Which Are You?

When it comes to AI, two very
different kinds of user are emerging.

They have very different relationships with AI. And
very different relationships with the challenges they face.

First,
users who ask quick, half-formed questions
and take the first response that looks kind-of-ok.

A response that at first glance
appears to give them the answers they need.
But on second glance, leaves them swimming in AI slop.

Second,
users who use AI thoughtfully
and who value active engagement.

A buddy. A sparring partner. An evil nemesis.
Who will replace fog with clarity, strip away noise,
test assumptions, expose weak logic, and uncover insights.

So,
if this sounds like you,
or who you would like to be,
you have come to the right place.

Why pay?

Why pay for FreeThought
when I can just use ChatGPT?

It's a fair question.
The answer is: you can.

You can build your own prompts.
You can study thinking methods.
You can study just-in-time learning.
You can experiment, refine, rewrite and test.

The question is:
Do you really want to?

Most people never get around to it.
It becomes one of those jobs for tomorrow.

Others download a prompt from the internet.
That is better than starting from scratch.

But a single prompt is not the same as
a carefully designed thinking experience.

FreeThought combines proven thinking methods
with layered AI workflows and dedicated coaching.

And unlike a prompt downloaded today,
FreeThought keeps growing.
New thinking apps.
New coaching apps.
New methods.
New ways of directing AI.

For an investment of 35 CHF.

Why not start here...

A free example.

The Six Thinking Hats app is available as a free example

It gives you a simple way to experience how FreeThought works.
And to decide whether FreeThought is right for you before joining.

What's included with membership

The current member apps.

Six Hat app
Explore Ideas

Six Hat Thinking

Explore a situation
from six different
perspectives before
making a decision.

  • Six Hat app
  • Six Hat coach
  • Examples and practice
Explore Six Hat Thinking →

DATT+ Solutions app
Explore Ideas

DATT+ Solutions

A complete workflow for
moving from confusion to
practical action by defining
problems, generating options,
evaluating alternatives, checking
fit, and anticipating outcomes.

  • DATT+ app
  • DATT+ coach
  • Examples and practice
Explore DATT+ Solutions →
SWOT Analysis app
Explore Ideas

SWOT Analysis

Understand strengths,
weaknesses, opportunities,
and threats so you can assess
a situation more clearly and
choose stronger next steps.
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  • SWOT app
  • SWOT coach
  • Examples and practice
Explore SWOT Analysis →
First Principles Thinking app
Explore Ideas

First Principles

Challenge assumptions,
identify fundamentals,
separate real constraints
from inherited limits, and
rebuild from the ground up.
_

  • First Principles app
  • First Principles coach
  • Examples and practice
Explore First Principles →
Scenario Planning app
Explore Ideas

Scenario Planning

Use our Oracle app
to peer into the future.
Explore possible futures,
map uncertainty, develop
scenarios, identify themes, and
prepare practical contingencies.

  • Oracle app
  • Oracle coach
  • Scenario workflow
Explore Oracle →

Coming soon

Business Focus.

Four additional apps which will become part of your membership.

Business Model Canvas

Clarify value
propositions, customers,
channels, resources,
costs, and revenue logic.

PESTLE Analysis

Scan political,
economic, social,
technological, legal,
and environmental factors.

Value Chain Analysis

Understand how
activities create value
and where improvement
opportunities exist.

Soft Systems Analysis

Explore messy
human systems
where different people
see the problem differently.

Roadmap

Roadmap to the future.

New thinking apps and coaching tools
will be added every two or three months.

Exploring Complexity

Cynefin
Sensemaking
Futures Wheel
Systems Mapping

Exploring Creativity

Design Thinking
Design Fiction
Disney Imagineering
Narrative Prototyping

Exploring Futures

Three Horizons
Future History
Future Backwards
Science Fiction Prototyping

Exploring Narrative

Future Self
Worldbuilding
Hero’s Journey
Narrative Identity

Simple Visualisations

Mind Map
Concept Sort
Concept Map
Visual Storytelling

Red Team, Blue Team

What-If Simulation
Adversarial Simulation
Walkthrough Simulation
Pressure Test Simulation

Simple annual membership

One membership.
Everything included.

For 35 CHF per year, members receive the
current process apps, dedicated coaching apps,
future app releases, and ongoing improvements.

35 CHF

per year

  • Current process apps
  • Dedicated coaching apps
  • Growing collection of apps
Join FreeThought